Blog · Topic
ChatGPT
4 articles
AI answers now carry ads — here's how to see them
ChatGPT serves ad units inside answers. The ads[] field exposes them — who's advertising, on which prompts, in which markets.
Track the products ChatGPT recommends
ChatGPT shows product cards inside shopping answers. How to read them as data — prices, sellers, ratings — and monitor which products get recommended.
Query fan-out: the searches ChatGPT runs before it answers
Capture the web searches behind ChatGPT's answers and turn them, across a prompt set, into a list of queries worth winning.
How to measure brand mentions in ChatGPT answers
A repeatable method for brand mention rate, citation share and shopping-card presence in ChatGPT answers, with guidance on how many prompts to run.